The eCommerce industry is just growing day by day and one of its growth reasons is Product and Price Comparison Shopping. It offers equal opportunities for online customers as well as online retailers. Comparison shopping aids online shoppers get the best deals available online with the least or minimum effort possible.

The term ‘Price Comparison’ refers to comparing the prices of your most wanted or favourite products on various price comparison sites. This is done to find out which retailer offers the lowest price for the same product in the market. So, in this article, you will find the best price comparison websites and apps that are out there in the market.

List of best price comparison websites and apps

1. Google Shopping

Google shopping, which was formerly known as Google Product Listing Ads or Google PLAs, is a great resource for price comparison. It is mainly for store owners who are looking to find competitors selling similar products. They can then compare product pricing between various competitors. 

All one has to do is search for the product under the shopping section and when one clicks on the product that one is interested in, there will be a few photos of the product, product description, reviews, as well as pricing information from various retailers. You should try this out irrespective of you being a seller or buyer.

2. Yahoo Shopping

Yahoo Shopping’s price comparison website is quite similar to that of Google Shopping. Store owners can easily add their products to the platform and the buyers can easily search the products that they wish to. Various products are sold by brands like Walmart and Amazon on the platform so do give it a try.

3. GoBazzar

GoBazzar is a great price comparison app for those who live in the Middle East region. If you are a seller and your online store sells to Middle East countries, then monitoring product prices on this app will surely help you stay competitive. Apart from the app, you can also use their website to search product pricing and formulate a strategy.

In case you are a buyer and are looking for buying products at the best price, this platform is just for you. Their app shows reviews, price fluctuations, product details, and so much more than you can imagine.

4. Shopzilla

Millions of visitors visit Shopzilla every month intending to compare the prices of all types of products. Shopzilla is a website that provides a huge shopping engine for visitors. Not just this, you can add your drop shipping products and start selling online too as this platform is very easy to use.

5. Shopping.com

Shopping.com is an international price comparison site that is again very popular and immensely helps buyers and sellers. It is a part of the eBay group and has its product catalogue from thousands of retailers out there. Shopping.com can offer you a great research base and can help you choose the right prices for your products.

So this was the list of top websites and apps that provide the best price comparison features. We hope this article helps you and lets you land at your favourite price comparison website or app that you can use for the rest of your life.

Want to find TikTok influencers to promote your brand? Perhaps you are looking to advertise your brand to Gen Z. You might also want to encourage sales using video content. No matter what your goal may be, it is important to find the right influencers in order for your brand to succeed.

What makes an influencer the right choice for your brand? Your brand’s mission and values must be aligned with theirs. This means followers must see how the influencer and your brand fit together.

However, they should have good performance metrics, too. TikTok influencers should have high engagement rates and average views per clip to prove that they are real influencers with real followers.

How do you identify TikTok influencers? And how can you analyze their performance metrics? There are three ways you can do this.

1. TikTok allows you to search directly on its platform

Although it’s not the most efficient way to find influencers through social media, it is the most cost-effective. TikTok allows you to search directly for influencers without having to pay anything extra.

First, create a list with keywords that are related to your industry and brand. These keywords can be entered into TikTok’s search box to see the content creators that use them.

Here you will find top content that is related to the keyword as well as videos and users whose names match the keyword. You can also see relevant sounds and keywords-related hashtags.

Monitoring your brand’s social media channels is another way to identify influencers. You can reach out to influencers if you see one of them leaving you a comment. You might also have TikTok influencers that are already following your brand. If they are already fans, they will likely want to work alongside you!

The downside of this method is that you will need to spend extra time reviewing influencer profiles and verifying their performance metrics. To get a better understanding of your influencers’ profiles, you will need to request their media kits and private TikTok insights. And then you’ll have to wait for them to get back to you before you can start your analysis.

So the bottom line is: you can search social media for influencers at no cost, but it takes longer than other methods.

2. Use an influencer discovery tool

An influencer discovery tool allows you to search for TikTok influencers in a more targeted way. These tools are basically search engines for influencer profiles. You can use these tools to search for influencers using their handle, keyword search, or filter your search by different profile criteria.

Additionally, influencer marketing platforms offer complete “media kits” or profile analytics for each TikTok user. This includes metrics such as the influencer’s engagement rates and average views per video.

One potential drawback is the price. To use influencer discovery tools, you must pay. The good news is that sometimes you can try them free of charge. You can test the platform before you commit to a plan. Moreover, these tools are

Another downside to the tool could be, depending on how your company operates, that it does not allow you to find and analyze influential people, but you will still need to manage your campaign internally. This means that you will need to contact influencers and negotiate with them, and then track the campaign and collect results.

Even if you aren’t an expert marketer, this is still possible. Search for resources like campaign guides, outreach tips, or an influencer contract template to help you orient yourself.

3. Hire an agency

Agencies can be a great option for TikTok influencer marketing. They will help you find and analyze influencers’ performance metrics and manage your campaigns. They’ll create a report at the end of each campaign so that you can measure success and see the results.

Additionally, agencies have networks of contacts, which is useful if you’re trying to reach a celebrity influencer or KOL (key opinion leader). These influencers are busy and often overwhelmed with emails and DMs. An agency can help you cut through the noise and get in touch.

Con? Agencies can be expensive. A campaign can cost thousands of dollars. Before you invest in an agency, make sure to check out their portfolio. Look at the campaigns they’ve launched and who they have worked with as influencers. What were the results? Did those results compare to yours?

Conclusion

You can search on TikTok for influencers, use an influencer discovery tool or hire an agency to find them. No matter which method you use, ensure that your brand aligns with the influencers that you select and that they have healthy performance metrics.

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